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This web site states the following, "Is an Online Data Base and Casting management system, developed especially for production companies and casting agencies for the casting process of reality shows, talent competitions, games shows,." Our analyzers noticed that the web site stated " Is an advanced digital signage software that allows business owners to transform their TV screen into an advertisement tool." The Website also said " Is a Customer Relations Management software suitable for freelances and small business owners to manage their contacts, sales and communications with their clients." The website's header had tv casting software as the most important optimized keyword. It is followed by tv casting, reality casting software, and casting software which isn't as highly ranked as tv casting software. The next words advision.co.il uses is audition online. casting tool was included and could not be understood by web engines.